brand

noun, verb

A unique identity that defines a particular product or group of products by the manufacturer or designer. These include name brands for clothing, appliances, luxury items, etc. Your company may also be the brand, selling products under multiple brands based on the business unit, target audience, etc.

Use custom attributes to save brand information for products.

Some extensions and integrations may use or require brand for your products, such as Google Shopping ads Channel and Amazon Sales Channel.